TC | Daily | Massmart’s Big Ecommerce Game – The Inside Story

New Years John

Walmart Owned Retail Group Massmart has ambitious plans to become a leading player in e-commerce in South Africa.

In this episode of TC | Daily, TechCentral’s new technology show, Sylvester John, the retail group’s head of e-commerce, joins Duncan McLeod in the studio to unpack those plans.

John, who was a key figure behind the development of e-commerce platforms at Walmart in the US, believes South Africa’s online shopping market is on the verge of a rebound — of less than 4% of total retail sales today, he expects number will rise to about 12% by the end of the decade.

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In the interview, John talks about:

  • How the Covid-19 pandemic has changed the e-commerce game globally and in South Africa.
  • His forecasts for the growth of e-commerce in South Africa.
  • How South Africa compares to other markets, including other developing countries, in e-commerce.
  • How Massmart is using its retail brands like Makro, Builders and Game to go to market while building a supporting backend infrastructure.
  • Why the group is firmly focused on developing for mobile first.
  • The acquisitions of WumDrop and OneCart and what they bring to Massmart.
  • The relevance of Black Friday – and what Massmart has planned for the 2022 event.
  • The upcoming launch of retail stores in South Africa and why Massmart is ready for the competition.
  • The importance of B2B in e-commerce in South Africa.

Don’t miss this fascinating discussion with a key player in e-commerce in South Africa.

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