Asian cuisine restaurant PF Chang’s announced Monday that it will add a subscription service to its rewards program. The chain’s platinum rewards give members access to exclusive perks.
The new service, which will cost $6.99 per month, gives customers 15 points for every $1 spent and grants them access to unlimited free delivery, a free birthday dessert, priority reservations, VIP concierge support and access to exclusive insiders’ board.
“The new subscription-based program is a continuation of our goal of creating differentiated experiences for PF Chang’s customers, and we believe PF Chang’s Platinum Rewards does this at the highest level,” said Damola Adamolekun, Chief Executive Officer of PF Chang , in a press release.
“As the first elegant restaurant chain to introduce this type of loyalty program, we pride ourselves on driving innovation in the industry while providing even more value for our guests,” added Adamolekun.
The subscription service also allows members to receive a $15 gift card when 2,000 points are earned.
This is in addition to the free gold rewards program, where members earn 10 points for every $1 spent, and the $15 gift card once 2,000 points are earned. A free birthday dessert is also a benefit of the rewards program.
Those who sign up for the Gold Rewards or Platinum Rewards by October 31st are also eligible for an additional benefit. According to the press release, they are automatically entered to win a trip to one of the chain’s flagship locations in Honolulu, Las Vegas or New York City. This will come with a two-night hotel stay and $500 dinner.