Johannesburg, September 20, 2022: As the digital economic journey into the Metaverse begins to accelerate, key players in commerce and industry are poised to develop customized experiences in this digitally enhanced world heralded as the future of e-commerce. Leading Financial Institution Nedbank worked with AfricarareAfrica’s first metaverse, and secured a 12×12 village in Ubuntuland to establish its presence as the first African financial services organization to enter the Metaverse.
This is part of the financial services group’s strategy to be a digital leader, going beyond banking, discovering new marketing platforms and embracing new technologies to better serve its customers and stay at the forefront through forward-thinking solutions.
With a focus on customer value and services, Nedbank Village will feature numerous experiences ranging from virtual games, a sports lounge and more.
Nedbank joins global players such as DBS Bank, HSBC, JP Morganand Fidelity Investment who have collaborated with Metaverses worldwide. Africarare, Africa’s first metaverse, is in high demand among businesses and individuals looking to capitalize on the diverse opportunities the metaverse offers. The early settlers in Ubuntuland contains MTN, World Data Lab, and M&C Saatchi Abel.
“Creating experiences that go beyond banking has always been a focus for Nedbank. Our entry into the metaverse isn’t just about having a presence in this space, it’s about serving the needs of our customers on platforms that resonate with them, while offering a range of touchpoints that continue our commitment to demonstrate leadership in the digital space,” says Khensani Nobanda, Group Executive for Marketing and Corporate Affairs at Nedbank Group.
Fred Swanepoel, Nedbank’s Chief Information Officer, says: “As Nedbank we want to stay at the forefront of the technologies that will enable the next wave of digital business models, so we are investing in Web 3.0 and the newer open source technologies that the Metaverse is created. It is important for us as Nedbank to continue and advance our digitalization journeys, which have already yielded excellent results for the group, and enable Nedbank to engage in the future digital marketplaces where we believe our to meet and serve customers.
“We are very pleased to welcome you Nedbank in Ubuntuland and look forward to creating positive change with them,” said Mic Mann, co-founder and CEO of Africarare. “By entering the Metaverse, this organization will pave the way for new solutions for Africa and play a role in the future of banking in this exciting world,” he added.
AfricarareAfrica’s first metaverse, was founded to unleash African potential and connect Africa to the global digital economy.
For regular updates, follow Africarare on Twitter: @AfricarareNFT.